In a first of its kind association by a movie production studio, UTV's motion pictures division announced an exclusive partnership with the leading Telugu entertainment channel in Andhra Pradesh- Maa TV. Ten blockbuster movies from the UTV's movie library will now be showcased for the channel viewers in Telugu.
The Motion Pictures division of UTV has delivered some contemporary and cult films in the recent past which will now be showcased dubbed in Telugu on the satellite television channel. This deal, been the two entertainment houses, has been signed for a period of 5 years.
Viewers can now enjoy Fashion which won Priyanka and Kangana both national awards, Kaminey - one of the biggest blockbusters of 2009 along with two national award winning films - A Wednesday and Delhi 6 on their favourite channel. The movie offerings ranges from serious cinema like Kurbaan to some light hearted romantic films like Wake up Sid, Kismat Konnection and Chance Pe Dance. Along with these, the channel with also showcase Dhan Dhana Dhan Goal and Dhoondte Reh Jaage.
Announcing the agreement, Sharrath Marar, Director and CEO of MAA Television Network Limited, said, "MAA TV has always delivered best of the movies to the Telugu viewers. In continuation of this tradition, we entered into a new association with UTV to telecast some of the most popular Hindi movies in Telugu. This will provide a pleasant, premium and exclusive entertainment experience to ever increasing MAA TV viewers."
Amrita Pandey, Sr. VP, International Distribution & Syndication, Motion Pictures - UTV added, "We have noticed that regional audiences tend to be more receptive and comfortable with content in their language. Keeping up with this trend, we have partnered with Maa TV, one of the most popular channels in AP and dubbed a slew of our films in Telugu, so the audiences can enjoy the movies. This association with Maa TV is just a first of many such initiatives to come in the future"
For further information, please contact:
UTV Group
Pallavi Deshmukh
Mobile: +919321556801
Email: Pallavi.deshmukh@utvgroup.com
Source: www.afaqs.com
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