Indian direct to home (DTH) satellite platform Dish TV is adding three more Telugu channels to its regional bouquet aimed at viewers in the state of Andhra Pradesh.
The new channels are Maa Music, Maa Movies and Maa Junior – and bring Dish TV’s Telugu language offering to 20 channels, across the genres of general entertainment, news, music and movies.
“Dish TV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers,” said Anjali Malhotra, senior vice president of marketing, Dish TV, in announcing the additional channels.
“Our endeavour is to increase affinity with our audiences by providing them the choice of content they would like to watch,” she added. “With the latest additions in our channel bouquet, we take pride to offer maximum Telugu content to our customers in Andhra Pradesh and we will continue to expand our offerings with further additions.”
Dish TV, which was the first of India’s six private DTH satellite players, currently has the largest number of DTH subscribers through its offering of over 315 TV channels and services.
Source: www.rapidtvnews.com
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