As the caption suggests 'Sarikotta Velugu', a Telugu phrase that conveys the meaning 'New Light'. Zee Telugu has always stood by it. Zee Telugu, the channel created with a vision to provide wholesome entertainment to the entire family, has become a very popular channel amongst all age groups today. The programs range from fiction, devotional, music, dance, comedy, to reality shows and blockbuster movies.
Zee Telugu is the first southern regional channel from Zee bouquet. In just few years of its inception it soared high on popularity charts by breaking the barriers of a stereo typical Fiction Television. It gave a new path with its creative ideas, constant innovation and a feel for popular taste thereby bringing radical changes in viewership patterns. Zee Telugu has been a head turner by bringing in innovative ideas and concepts like 'Reality' in regional entertainment. Being a strong contender for No.2 in Telugu GEC, Zee Telugu is striving to consolidate its position. There are over 15 million patrons to Zee Telugu across the globe.
This glorious journey has some beautiful and cherishable moments with shows like Sa Re Ga Ma Pa - a singing sensation, Aata - the ultimate dance show are exceptional properties, which broke the records with five back to back seasons. Loved by all and enjoyed by many has made these programs the channel driver for Zee Telugu. These shows have showcased the immense talent hidden in aspiring and upcoming singers and dancers from the state of Andhra Pradesh, who have now become youth icons in the industry.
Besides, catering to all cross sections of society today Zee Telugu has successfully completed above 2000 episodes in its shows like Mee Inti Vanta and Bhakti Samacharam which have been leading in its respective genres.
The channel has also done exceptionally good by bringing in a change with shows like Ayurvedam, Gopuram and a funfilled ladies entertaining game show Gadasai Atta Sogasari Kodalu that has made women all over Andhra Pradesh play, enjoy, and laugh.
With the stupendous success in the non - fiction segment, Zee Telugu has expanded its feature programming lineup into fiction segment with interesting Soaps and Serials. Serials like Chinna Kodalu and Muddubidda have been the milestone lunches as a step forward to strengthen our fiction bands. Post which, came-in serials like Pasupu Kumkuma, Radha Kalyanam with new look and feel that have strengthened the fiction band and have been giving good competition to other shows in the same band.
Our recent launches Kanyadanam and Kalavari Kodalu have been the prime talk of the town.
Zee Telugu's fiction has stood by the concept of family entertainment, with the right balance of emotion, comedy and drama that makes it a wholesome entertainment.
Zee Telugu reserves the right to entertain its audience with many good and well-presented blockbuster movies. Keeping up the glory of blockbuster films this year we have been able to bank in films like Mirapakaya, Alamodaliyindi, Nagavalli by adding this to the existing bank of a great range of Telugu films, especially blockbusters, from recent successes to all-time hits. All in all, Zee Telugu has become a wholesome entertainment package for its viewers.
Today we take the pride of putting forward the journey of our six years and dedicate it to all our viewers who have played a vital role in this successful journey.
Source: www.afaqs.com
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