Namasthe Telangana, the Telugu daily from T-News, earlier known as Raj News, is being launched from the Telangana region of Andhra Pradesh on June 7, 2011. The daily will cover all the 10 districts of Telangana – Adilabad, Hyderabad, Khammam, Karimnagar, Mahaboobnagar, Medak, Nalgonda, Nizamabad, Rangareddy and Warrangal. The newspaper will have seven editions with an estimated print run of over 7 lakh. The cover price of the newspaper has not yet been disclosed by the group.
The Namasthe Telangana team is led by Divakonda Damodar Rao, Managing Director. Katta Shekar Reddy is the CEO and he is heading planning, co-ordination and administrative wings of the newspaper, while V Narayanan is Vice President, Sales and Marketing. Senior journalist Allam Narayana is heading the Editorial team of Namasthe Telangana.
Commenting on the thought process behind the launch of the newspaper, Narayanan remarked, “The slogan for separate statehood has been living in the hearts of Telangana population all through the 60-year history. Namasthe Telangana emerges from that urge for freedom. Namasthe Telangana will be a newspaper by the people of Telangana, for the people of Telangana and of the people of Telangana. The paper will voice the concerns, aspirations and ambitions of the Telangana people.”
On the paper’s content, Narayanan maintained that it would not be just another newspaper, but was planned to be different, complete and most popular newspaper of Telangana. “Political news with a Telangana tinge, Sports, Business, Cinema, features and Sunday Magazine… all will be a part of the newspaper. Namasthe Telangana is designed to be superior in technology, quality and content,” he affirmed.
The print market in the region has been dominated by Eenadu for the past 35 years. Saakshi daily was launched three years ago and has made a dent in the market. However, both the media groups are from Seemandhra region. “For the first time, we have a Telugu daily coming out from the Telangana region and we have overwhelming response from the people of Telangana. Healthy competition will see volumes and value increasing for all players,” Narayanan said.
On leveraging T-News’ presence, he explained that it would certainly help in creating awareness instantly. He further said that there were separate editorial desks for print and television, however synergies were drawn for each other’s benefit.
On the marketing plan for the newspaper, Narayanan said that with minimal budget they would like to make it a stunning success in a short span of time. “The people of Telangana are already aware of Namasthe Telangana and are eagerly waiting for the launch. The awareness levels for the paper is very high and hence, we need not really do much on this front. However, media will be used tactically as and when required,” he added.
Source: www.exchange4media.com
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