The latest buzz doing rounds in the media circles in Andhra Pradesh is that TV9 has lost its No. 1 position among the Telugu television channels.
The slot is now being occupied by Sakshi, promoted by YSR Congress party president Y S Jaganmohan Reddy.
According to sources, TV9 chief executive officer Ravi Prakash has conceded the position to Sakshi, after the recent Kadapa by-elections.
One of the reasons for this downfall is the lack of professionalism in TV9, while Jagan has been making efforts to convert Sakshi into an out and out professional channel by engaging the services of national channel NDTV.
“Almost all the intellectuals and brilliant brains in TV9 have deserted the channel, thanks to the dictatorial attitude of Ravi Prakash. The editorial staff in TV9 is now mediocre without any creative brains. Naturally, the programmes look dull and drab. But Ravi Prakash has not learnt any lesson. He is still of the view that the viewers are addicted to TV9 and they cannot dump it just like that,” a channel source said.
Source: www.greatandhra.com
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